BENSON, Ikebuaso. Impact of Marketing Mix Elements on Customers’ Buying Behaviour in Markets Within Zamfara North. International Journal of Management, Marketing and Sustainability Review, [S. l.], v. 1, n. 4, p. 21–35, 2025. Disponível em: https://transglobalpunet.com/index.php/ijmmsr/article/view/65. Acesso em: 22 mar. 2026.