International Journal of Management, Marketing and Sustainability Review
The International Journal of Management, Marketing and Sustainability Review (IJMMSR) is a peer-reviewed, open-access journal that aims to advance research and practical knowledge in the fields of management, marketing, and sustainability. Thus, the journal provides a platform for academics, practitioners, and policymakers to disseminate high-quality, impactful research that addresses global challenges and innovations within these domains. Disclaimer: The views and opinions expressed in published papers or other publications are solely those of the author(s) and do not reflect the views of the editorial board or management of the TransGlobal Research Network, Calabar, Nigeria, or any affiliates of IJMMSR. IJMMSR, its editorial board, and affiliates make no warranties or guarantees regarding the accuracy, completeness, or suitability of the content presented in the articles. Therefore, users should verify the information before use. Papers are published in good faith, and IJMMSR, its editorial team, and management shall not be liable for any issues related to plagiarism, copyright infringement, damages, setbacks, defamation, legal proceedings, losses, actions, claims, demands, costs, expenses, implications, or any other liabilities arising from the direct or indirect use of the content.
Relationship Between Firm Profitability and Market Value: Review of Quoted Manufacturing Firms in Nigeria
This study investigated the relationship between profitability indicators (Return on Assets, Return on Equity and Earnings Per Share) and the market valuation of listed manufacturing firms in Nigeria. Using a panel data regression technique, the study analyzed secondary data from 44 manufacturing firms over a ten-year period (2015-2024). The results from the fixed-effects regression model revealed that the overall model is statistically significant (F = 51.15; p < 0.01), indicating that the explanatory variables jointly influence market valuation. Specifically, Return on Equity was found to have a positive and statistically significant effect (β = 0.3330, p = 0.000), implying that firms with higher equity returns tend to attract higher market valuations. Conversely, Return on Assets exhibited a positive but weakly significant relationship (β = 0.0012, p = 0.085), leading to a failure to reject the null hypothesis, while Earnings Per Share showed a negative and statistically insignificant effect (β = -0.1802, p = 0.442). The study concluded that while Return on Equity is a critical profitability metric with significant implications for market valuation, Return on Assets and Earnings Per Share have limited influence on market valuation in the context of Nigerian manufacturing firms. Recommendations included focusing on improving asset utilization strategies and adopting policies that enhance shareholder returns, alongside enhancing transparency in earnings quality to restore investor confidence in EPS disclosures.
Entrepreneurial Marketing Practices and the Performance of Manufacturing Firms in Kogi State, Nigeria
This study, titled "Impact of Entrepreneurial Marketing Practices on the Performance of Manufacturing Firms in Kogi State, Nigeria," as research blending entrepreneurship and innovative marketing orientations, examines the extent to which entrepreneurial marketing practices enhance firm performance. The population of the study was 1404; however, considering the size of the population, the study adopted the Godden sample size statistical formula to reach respondents numbering 302 through a structured questionnaire, but only 294 respondents completed and returned their questionnaire, given 97% retrieval rate. A pilot study was carried out using a test-retest method and the Cronbach alpha coefficient to establish the reliability of the research instrument. Validity of the research instrument was assessed using content and face validity methods, moderated by three experts. Moreover, a research survey design was adopted, and the statistical tools utilised comprised descriptive and inferential (parametric) statistics, while three hypotheses were tested using simple linear regression analysis. Findings revealed that there was a significant positive relationship between risk-taking and customer satisfaction (r = 884 p-value <0.05), there was a significant positive relationship between innovativeness and customer loyalty (r = .903, p-value <0.05), and there was a significant positive relationship between proactiveness and product quality (r =.872, p-value <0.05). In view of the findings, the study concluded that there was a significant positive relationship between entrepreneurial marketing practices and the performance of manufacturing firms in Kogi state. Based on the findings, the study recommends that manufacturing firms in Kogi State, and, by extension, other manufacturing firms across Nigeria, should embrace innovation and risk-taking to improve performance by enhancing customer satisfaction and patronage. Moreover, manufacturing firms should take calculated risks and integrate measures to balance risk-taking with systematic planning to capitalize on emerging opportunities.
Entrepreneurship Development and Growth of Selected Small and Medium-Scale Enterprises (SMES) in Idah Local Government Area, Kogi State, Nigeria
Entrepreneurship development programme has been identified as a major contributor to small and micro enterprises’ growth and performance. Several studies have been carried out in Nigeria to establish the relationship between entrepreneurship development programme and growth. However, these studies are general and do not distinguish the nature of the relationships. Moreover, there are insufficient evidences on the specific roles played by entrepreneurial development programme. The general objective of the current study was to investigate the influence of entrepreneurship development programme on growth of SMEs in Idah LGA, Kogi State. The specific objectives were; to establish the impact of entrepreneurship training, finance/infrastructure and government policy support on SMEs growth in Idah, Kogi State. The study adopts a descriptive research survey approach to collect quantitative data. The target population for this study was 273 SMEs in Idah LGA, Kogi State. Simple random sampling technique was used to select 73 respondents. The instrument’s reliability was measured by Cronbach’s Alpha. Quantitative data was analyzed using descriptive and inferential statistics. Descriptive statistics incorporated absolute percentages, frequencies, measures of central tendency (mean, mode, median) and measures of dispersion (standard deviation); while inferential statistics was analyzed through correlation and regression analysis to establish the nature and magnitude of the relationships between the variables and tested the hypothesized relationships. The study established positive influence of entrepreneurship training, access to finance, provision of infrastructure and government policy support on SMEs in Idah LGA. The study concluded that achievement of desired growth requires that government should de-emphasize political affiliation as a condition for accessing government programmes and improve sensitisation of the public on various government entrepreneurial policies and programmes. It was therefore, recommended that training should be organized according to trainees’ needs, which vary based on demographics and specific business activities. It was also recommended that government should fix the daunting problem of epileptic power supply so that entrepreneurs would survive and their businesses sustainably.
The Impact of Volatile Business Ecosystem on the Sustainability of Petty Trading in Nigeria: A study of Selected Petty Traders in Gboko Metropolis, Benue State
This study explores how business environmental volatility impacts the sustainability of petty trading in Nigeria Petty trading represents a significant portion of the informal economy, providing livelihoods for millions of people. However, in recent years, petty traders have faced increasing challenges due to Nigeria’s volatile business ecosystem, marked by persistence inflation, and multiple taxations. The overall objective of this study was to determine the impact of a volatile business ecosystem on the sustainability of petty trading in Nigeria. Specifically, the study aimed to: i) Analyse how inflation affects the operation of petty trading in Nigeria ii) Determine how multiple taxes affect the survival of petty trading in Nigeria. The study adopted a survey method. Data were collected from 320 petty traders across ten different locations in Gboko metropolis using structured questionnaires where descriptive statistics and regression analysis were employed to examine the relationship between inflation, taxation, and business sustainability. The findings reveal that inflation and multiple taxation significantly disrupt the operations of petty traders by increasing the cost of goods, reducing consumer purchasing power, and narrowing profit margins. The study recommended that government streamline and harmonize the tax system for informal businesses, ensuring clarity and fairness in taxation. Additionally, policies aimed at controlling inflation and stabilizing the macroeconomic environment should be prioritized.
Corporate Entrepreneurship and the attainment of Sustainable Development Goals in North- Central, Nigeria
Small and medium scale enterprises play critical role to the socio-economic development of Nigeria however for these businesses to strive competitively and survive the competitive marketing environment it requires adoption of strategic entrepreneurial innovative strategies through the instrumentality of corporate entrepreneurship. This study titled corporate entrepreneurship and the attainment of sustainable development goals in North-Central, Nigeria is written to examine the extent in which corporate entrepreneurship enhances the attainment of sustainable development goals in North-Central, Nigeria. Considering the nature of the population the study adopted the Godden sample size statistical formula to reach respondents numbering 384 through a structured questionnaire but only 296 respondents completed and returned their questionnaires given 77% retrieval rate. Pilot study was carried out using a test re-test method and Cronbach alpha coefficient to establish the reliability of the research instrument. Validity of the research instrument was conducted using content and face methods moderated by six experts. In addition, research survey design was adopted and the statistical tools adopted were both the descriptive and inferential or parametric statistics while the five formulated hypotheses were tested using simple linear regression analysis. Findings from the study revealed that there was a significant positive relationship between risk taking and the attainment of no poverty (r = 834, p-value <0.05), there was a significant positive relationship between proactiveness and the attainment of decent work and economic growth (r = .912, p-value <0.05), there was a significant positive relationship between innovativeness and the attainment of industry, innovation and infrastructure (r =.761, p-value <0.05), there was a significant positive relationship between autonomy and the attainment of sustainable cities and communities (r =.807, p-value <0.05) and there was a significant positive relationship between competitive aggressiveness and the attainment of responsible consumption and production (r = .883, p-value <0.05). In view of the findings, the study concluded that there was a significant positive relationship between corporate entrepreneurship and the attainment of sustainable development goals in the North-Central, Nigeria. Premised on the findings, the study recommends that corporate entrepreneurship practices should be aggressively integrated through the application of risk-taking competencies, autonomy, innovativeness, proactiveness and competitive aggressiveness targeted towards the attainment of sustainable development goals in North-Central, Nigeria.
Reward Management Practices and Employee Performance in Deposit Money Banks, Anambra State, Nigeria
The banking industry played a significant role towards the nations socio-economic development globally considering the fact that the banks serve as the major avenue through which the flow of funds is effectively transmitted to the consuming public. However, its performance largely depends on the extent to which the employees are rewarded towards putting their services willingly and enthusiastically. This research titled: Reward management practices and employee performance in Deposit Money Banks (DMBs) in Anambra State is carried out to examine the extent to which reward management practices influences employee performance in Deposit Money Banks, Anambra state. The study adopts a descriptive research survey design with a total population of 1826 who are employees of some selected DMSs in the study area but a sample of 174 was determined using the Godden sample size statistical formular. However, out of the total sample size of 174 respondents reached only 152 completed and returned the questionnaire giving a retrieval rate of 87%. The study elicited data using a twenty-four (24) items structured questionnaire designed in a five points Likert scale. The three (3) formulated hypotheses were tested using simple linear regression. The findings revealed that there is significant positive relationship between reward management practices and employee’s performance in Deposit Money Banks, Anambra State. The study specifically revealed that there is a significant positive relationship between promotion and employee self-efficacy (r =.898, p-value <0.05, there is a significant positive relationship between appreciation and job satisfaction (r =.799, p-value <0.05 and there is a significant positive relationship between delegation and workplace flexibility (r =.859, p-value <0.05. Premised on the findings, this research therefore recommends that Deposit Money Banks in Anambra state should improve its reward through merit-based and timely promotion as a means of reward system. Employee appreciation should be commensurable with their efforts and be consistently carried out, this appreciation should be given to employees who have demonstrated their capacities in an outstanding manner. Finally, employees should not only be involved in decision making but responsibilities should be assigned through delegation while initiative and intuition through an independent decision by employees be encouraged.
Impact of Marketing Mix Elements on Customers’ Buying Behaviour in Markets Within Zamfara North
Marketing is a key driver of consumer satisfaction and business growth, as it enables firms to strategically align their offerings with customer needs. However, in many local markets across Nigeria, including Kaura Namoda in Zamfara North, traders continue to rely heavily on informal and traditional selling practices. This has resulted in issues such as inconsistent product quality, arbitrary pricing, minimal promotional efforts, and weak distribution systems, thereby limiting the role of the marketing mix in influencing consumer behaviour. The objective of this study was to examine the impact of marketing mix elements on customers’ buying behaviour in Kaura Namoda markets, with a specific focus on product attributes (quality, variety, and packaging) and pricing strategies. The research employed a survey design, collecting data from customers in major markets within Zamfara North. Both descriptive and simple linear regression were applied to analyse the relationship between marketing mix variables and consumer buying behaviour. Findings indicate that product quality, variety, and attractive packaging significantly influence customers’ buying decisions, while fair and consistent pricing strategies foster trust and encourage repeat patronage. The study recommends that, traders should enhance product quality, diversify offerings, and maintain sufficient stock to satisfy varying customer needs and that, Sellers should adopt customer-friendly pricing strategies such as discounts, bulk-purchase incentives, and loyalty rewards to boost sales and retention.
Influence of Organizational Climate on Organizational Citizenship Behaviour among Private Universities in Nigeria
This study examined the relationship between organisational climate and organizational citizenship behaviour among academic staff in selected private universities in Southeast, Nigeria. Four specific objectives, research questions and hypotheses were formulated with the decomposed variables of the study. The study was anchored on Social Exchange Theory (SET). The research used the research design to plan for the study. The study sample size was 355 arrived at using Krejcie and Morgan formula. Data were collected using self-administered questionnaire from the random sample of academic staff of the selected private universities in Southeast Nigeria. The data was presented using descriptive statistics (distribution tables, mean and standard deviation) and inferential statistics (Pearson correlation co-efficient and regression analysis) were used for hypotheses testing. The results revealed that there is a significant positive relationship between organizational climate and organizational citizenship behaviour. The results showed that there is a significant relationship between the organizational climate and organizational citizenship behaviour. This implies that the success of an institution is dependent upon the effective management of organisational climate, which is an important path to the success of employee’s citizenship behaviour. The study recommended that equity and fairness should be entrenched during appointments and promotions so as to reduce incidence of service sabotage among academic staff of private universities. In the spirit of harmony, management of private universities should score collaborative works more than individual outputs in order to encourage teamwork among academic staff.
Copyright (c) 2025 Patrick O. Dulora, Chukwuebuka U. Obidigbo & Nicholas N. Igwe
Uncovering the Nexus Between Entrepreneurial Marketing and Performance of Food and Beverages Firms
The study examined the influence of entrepreneurial marketing on performance of food and beverages firms in Anambra State. The study was anchored on Resource-Based View (RBV) theory. Survey research design was used in the study. The population for this study consisted of 408 employees in the selected food and beverages firms in Anambra State. A sample size of 202 respondents was chosen using Bowley's Proportional Allocation Formula. Primary data were collected using structured questionnaire. Mean and frequency distribution were used to present the research questions. Hypotheses were tested using Spearman Ranked Order Correlation Coefficient. It was found that: innovativeness has a significant and positive relationship with brand awareness among food and beverages firms in Anambra State (rho = 0.712, p = 0.000); resource leveraging has a significant and positive relationship with product development among food and beverages firms in Anambra State (rho = 0.223, p = 0.002); customer intensity has a significant and positive relationship with competitive advantage among food and beverages firms in Anambra State (rho = 0.363, p = 0.000). In conclusion, a holistic entrepreneurial marketing strategy that fosters innovation, optimizes resource use, and prioritizes customer engagement is strategic a means of driving long-term business success and resilience in the face of competition. The study recommended that product development teams and marketing departments should invest heavily in continuous innovation by introducing new products, improving existing offerings, and embracing new technologies to better meet consumer needs.
Copyright (c) 2025 Linda Lucy Ilodilibe & Ifeanyi Emmanuel Nuel Okoli
Impact of Generative Artificial Intelligence (AI) in Content Marketing
This study looks at how generative artificial intelligence (AI) is used in content marketing, focusing on things like awareness, use, effectiveness, efficiency, and new trends. Structured questionnaires were used to gather data from 96 respondents, and chi-square tests and descriptive statistics were used for analysis. The results show that generative AI tools like ChatGPT and GPT-4 are well known and are being used more often, with social media acting as the main exposure channel. Time savings, increased creativity, cost effectiveness, and ease of use were among the main advantages mentioned by respondents. However, issues with over-reliance, ethical dangers, authenticity, and possible job displacement were brought up. Positive views of AI were significantly correlated with higher levels of brand trust and engagement, but there was no discernible difference in the efficacy of content generation between AI users and non-users. The study comes to the conclusion that although generative AI is revolutionizing content marketing, its effective integration requires ethical supervision, AI literacy, and balanced human-AI collaboration.
Copyright (c) 2025 Chibueze Nnabuikem Edoga
Social Astuteness and Entrepreneurial Orientation Among Small and Medium Enterprises in Nigeria: A Study of Rice Farmers in Kogi State
This study investigated the influence of social astuteness on the entrepreneurial orientation of smallholder rice farmers in Kogi State, Nigeria. A socially astute businessman demonstrates a great deal of emotional intelligence, effective communication, and empathy. The objectives of the study were to examine the relationship between social astuteness and risk taking, innovativeness, proactiveness, competitive aggressiveness and autonomy of rice farmers in Kogi State. Using a sample of 349 respondents from a population of 33,000, a structured questionnaire was used to collect primary data. Incorporating a seven-point Likert scale, the study employs Spearman's Product Moment Correlation and SPSS Version 26 for data analysis. The findings reveal a significant positive relationship between social astuteness and key dimensions of EO, including risk-taking (r=0.648), innovativeness(r=0.608), proactiveness (r=0.484), competitive aggressiveness (r=0.322), and autonomy (r=0.429). Social astuteness explains 42%, 36.9%, 23.4%, 10.3%, and 18.4% of the variance in these dimensions, respectively. This underscores the crucial role of social networks and interpersonal skills in fostering entrepreneurial behaviors among farmers. The results align with existing literature on the positive impact of social astuteness in driving entrepreneurial success, particularly in agrarian contexts. The study concludes that enhancing social astuteness through targeted training and policies can significantly improve the entrepreneurial orientation of rice farmers, leading to better business practices. It recommends the integration of social astuteness training into agricultural extension programs, promoting networking platforms, and fostering public-private partnerships to support proactive and innovative farming practices. These interventions can help enhance the overall entrepreneurial capacity of smallholder farmers in the region.
Impact of Fleet Tracking Technology on Delivery Time Reliability in Logistics Companies in Cross River State, Nigeria
Timely and reliable delivery is a critical success factor for logistics companies, especially in the growing sectors of retail, e-commerce, and manufacturing. In Nigeria, and particularly in Cross River State, persistent delivery challenges such as poor infrastructure, weak route planning, and limited real-time visibility continue to undermine customer satisfaction and operational efficiency. This study explored the impact of fleet tracking technology on delivery time reliability among logistics companies in Cross River State. A qualitative research design was adopted, and data were collected through semi-structured interviews with six logistics professionals, including fleet managers, operations supervisors, and dispatch officers across Calabar, Ikom, and Ogoja. Thematic analysis revealed five key dimensions: real-time monitoring and route optimization, driver accountability, delivery reliability, barriers to implementation, and strategies for improvement. Findings show that fleet tracking significantly improves delivery coordination, reduces route deviations, and enhances customer communication. However, its effectiveness is constrained by challenges such as poor internet connectivity in rural areas, high costs of acquisition and maintenance, lack of technical expertise, and occasional resistance from drivers. Despite these constraints, firms that integrated fleet tracking into their operations reported noticeable improvements in delivery precision and client satisfaction. Participants proposed practical strategies such as hybrid tracking systems, regular technical maintenance, staff training, performance incentives, and government-supported access to tracking technologies. The study concludes that fleet tracking technology, when effectively implemented and supported by enabling infrastructure and organizational readiness, can serve as a critical tool for improving delivery time reliability in Nigeria's logistics sector. It recommends a multi-stakeholder approach involving private firms, government, and industry regulators to bridge the infrastructural and technological gaps impeding effective logistics operations in the region. Keywords: Fleet tracking technology, delivery reliability, logistics performance, route optimization, driver accountability.
Effect of Entrepreneurial Characteristics on the Performance of Food Manufacturing Firms in Delta State, Nigeria
This study examined the effect of entrepreneurial characteristics on the performance of food manufacturing firms in Delta State. The study was anchored on the Resource-Based View (RBV). The study adopted a survey research design, utilising structured questionnaires, as the primary data source. A population of 11,400 employees across food manufacturing firms in six major towns in Delta State was considered, with a sample size of 371, determined using Krejcie and Morgan’s (1970) formula. Data validity was ensured through face and content validity, while reliability was confirmed using Cronbach’s alpha which exceeded the acceptable threshold. Statistical analysis, including frequency distribution and regression, yielded significant findings. Entrepreneurial competitiveness showed a stronger effect on market share (r = 0.985, R² = 0.970, F = 10,870.0, p < 0.000) and opportunity recognition had a statistically significant effect on firm expansion (r = 0.993 R² = 0.986, F = 2.416E4, p < 0.000). In conclusion, entrepreneurial characteristics significantly affect key performance indicators in food manufacturing firms. The study recommended among others, fostering a culture of entrepreneurial competitiveness to achieve sustained growth and competitive advantage.
Management of Teachers’ Mentoring Practices for Retention in Secondary Schools in Cross River State, Nigeria
This study examined mentoring and teacher retention in public secondary schools in Cross River State, Nigeria. Adopting a descriptive survey research design, the study aimed to assess the implementation, influence, challenges, and strategic responses related to mentoring and its impact on teacher retention. A stratified random sampling technique was used to select 600 teachers from a population of 5,978, ensuring proportional representation across the three senatorial districts and between rural and urban schools. Two validated instruments the Mentoring Practices Assessment Questionnaire (MPAQ) and the Teacher Retention Inventory Scale (TRIS) were employed for data collection, both demonstrating high reliability with Cronbach’s alpha coefficients of 0.87 and 0.90 respectively. Data were analyzed using descriptive statistics and t-tests. Results indicate poor implementation of mentoring programs, minimal influence on teacher retention, and significant challenges, including a lack of formal policies and inadequate training for mentors. The findings emphasize the need for strategic interventions, such as institutionalizing comprehensive mentoring frameworks and enhancing administrative support, to improve teacher retention and professional development in the region. In conclusion, mentoring remains a crucial yet underutilized tool for enhancing teacher retention, requiring systemic reforms to address the identified gaps. The Ministry of Education should prioritize the development and enforcement of a state-wide mentoring policy to standardize practices and ensure equitable implementation across all public secondary schools.
Leading with Compassion and Collective Intelligence: Strategic Pathways to Sustainable Public Sector and Business Performance
This study investigates the strategic value of leading with compassion and collective intelligence as foundational leadership paradigms for enhancing sustainable performance in public sector institutions and business organizations. The objective is to critically examine how empathetic leadership practices and collaborative knowledge-sharing processes contribute to ethical governance, employee engagement, and long-term organizational success. The study adopts a qualitative research design grounded in an extensive review of existing literature across leadership, organizational behavior, and sustainability studies. Thematic content analysis is employed to extract, categorize, and interpret recurring patterns, themes, and insights from the selected academic and policy sources. Findings suggest that compassionate leadership significantly enhances trust, psychological safety, and motivation, while the deliberate use of collective intelligence facilitates innovative problem-solving and adaptive strategy implementation. Together, these leadership attributes create a resilient and inclusive organizational culture that drives sustainable outcomes. The study recommends that policymakers and organizational leaders institutionalize compassionate and participatory practices through leadership development programs, inclusive policy frameworks, and systems that reward collaboration and empathy.
The Role of Artificial Intelligence in Personalizing Customer Experience in Nigeria’s Online Grocery Retail Market
The growing demand for seamless and tailored online shopping experiences has led to the integration of Artificial Intelligence (AI) technologies in retail, particularly in emerging markets like Nigeria. This study investigated the role of AI-driven personalization, specifically product recommendations, chatbots, and dynamic pricing, in enhancing customer satisfaction, trust, and loyalty in Nigeria’s online grocery retail sector. A quantitative cross-sectional survey was conducted with 400 online grocery shoppers across Lagos, Abuja, and Port Harcourt. Data were collected using a structured questionnaire and analysed using descriptive statistics, confirmatory factor analysis, and structural equation modelling. The results indicated that AI personalization significantly improves customer satisfaction (β = 0.54, p < 0.001), which in turn enhances trust (β = 0.41, p < 0.001) and loyalty (β = 0.48, p < 0.001). Additionally, AI features independently influence trust and loyalty, underscoring their strategic importance in digital retail. These findings highlight that ethically implemented, context-aware AI systems can strengthen customer engagement, foster trust, and drive long-term loyalty. The study contributes to the growing body of knowledge on digital transformation in African markets and provides practical insights for online retailers seeking to enhance customer experience through AI personalization.
Information and Communication Technology and Human Resource Management: An Examination of Electronic Recruitment and Performance Management Systems
This study investigated information and communication technology and human resource management: an examination of e-recruitment and performance management systems in selected manufacturing companies in Anambra State. The study was guided by three research questions, and three hypotheses were tested at a 0.05 level of significance. A survey research design was adopted for the study. The study population consisted of the employees of selected manufacturing companies in Anambra State. A simple random sampling technique was used to draw 115 employees for the study. Questionnaire was utilised as the instrument for data collection. Mean and standard deviation were used for data analysis, while the t-test was used to test the hypotheses. The findings of the study revealed, among others, that e-recruitment of human resources management practices is not applied in selected manufacturing companies in Anambra State. It was also found that the performance management system of human resources management practice is not applied in selected manufacturing companies in Anambra State. Based on the findings, it was recommended, among others, that the Management of the studied manufacturing company in Anambra State should organise annual training programmes for staff to equip them with the requisite skills and knowledge of applying e-recruitment of human resources management practice.
Information and Communication Technology
Diversification Strategy and the Survival of Manufacturing Firms in Anambra State, Nigeria
The Manufacturing sub-sector has played significant role to the Nigerian economy however; its survival largely depends on the extent of diversification strategies adopted by these firms. This study titled Diversification Strategy and Survival of Manufacturing Firms in Anambra State is written to examine the extent in which diversification strategy enhances survival of Manufacturing Firms in Anambra State, Nigeria. More so, the research was anchored on Resource Based View theory. The population of the study was 1300 employees cutting across Nigeria Brewery plc 910 and Innoson 290 however, considering the size of the population a sample size of 295 was determine using the Godden sample size statistical formula through a 18 items structured questionnaire but only 242 respondents completed and returned their questionnaire given 82% retrieval rate. Pilot study was carried out using a test re-test method and Cronbach alpha coefficient to establish the reliability of the research instrument. Validity of the research instrument was conducted using content and face methods moderated by three experts. In addition, research survey design was adopted, and the statistical tools utilized comprised descriptive and parametric statistics while the three hypotheses were tested using simple linear regression analysis. Findings revealed that there was a significant positive relationship between horizontal diversification and adaptability (r = 896, p-value <0.05), there was a significant positive relationship between vertical diversification and innovation (r = .916, p-value <0.05) and there was a significant positive relationship between concentric diversification and cost optimization (r =.874. In view of the findings, the study concluded that there was a significant positive relationship between diversification strategy and survival of manufacturing firms in Anambra State. Premised on the findings, the study recommends that the Firms should consistently maximize their strategic capacities to attain improved performance and firms should consciously adopt innovative strategies with the view to averting product decline so that customers satisfaction would not only be sustainably attained but be improved upon.
The Socio-Economic Impact of Youth Unemployment in Nigeria: A Case Study of Idah Local Government, Kogi State
The high rate of unemployment among the youths in Nigeria has arguably contributed to the high rate of poverty and insecurity in the country. The aim of the study therefore is to investigate the socio-economic consequences of youth unemployment in Nigeria. A case study of Idah Government Area of Kogi State. Simple Random Sampling (SRS) was employed in the selection of 300 residents of the local government surveyed for the study. The study revealed that the causes of unemployment in Idah include bad governance, lack of industries, lack of employable skills and rapid growth of the population. Also, the socio-economic consequences of youth unemployment in Idah Local Government are poverty, political thuggery and kidnapping for ransom. The study recommends among others, the provision of credit facilities to the unemployed to embark on viable business ventures, improvement in the quality of governance and provisioning of skill acquisition programmes, as measures to mitigate youth unemployment and its societal consequences. Keywords: Socio-economic impact, Youth, Unemployment, Local government, Nigeria
An Empirical Assessment of the Impact of Staff Training on Employees’ Performance in the Federal Polytechnic Idah, Kogi State, Nigeria
This research work was carried out in an attempt to examine the effects of staff training and employees’ performance: A focus on the Federal Polytechnic Idah. Suffice to say that to effectively get the desired results in any organization, it is not just enough to provide the facilities that will enhance job performance but the training of the workers must be properly monitored and shaped towards the level that can lead to effective and high productivity. The data for this study were collected through a defined research methodology which involved the use of questionnaire administered on a sampled population of the staff of Federal Polytechnic Idah. Descriptive statistics such as percentage and mean were used to analysed the data collected. The study is however anchored on Human Capital Theory which advocates that education (learning) is a tool for improving human capital and stimulating labour productivity. The study had the objective to find out how training of employees contributes to the achievement of the goals of the Polytechnic among others. The study revealed that staff training contributes to achieving effectiveness and efficiency of the Polytechnic. Accordingly, the study recommends amongst others that considering the positive relationship between training and employee performance, management should give much emphasis, attention and time in training and educating their staff to acquire various needed skills, experience and competence. This could be achieved through seminars, conferences, symposium, induction training etc. Also, the management of Federal Polytechnic Idah should make available more fund for training of staff, leverage and facilitate easy access to Tertiary Education Trust Fund TETFUND scholarship and sponsorship for especially academic staff.
Financial Reward and Job Satisfaction in Commercial Banks, Kogi State, Nigeria
The banking sub-sector play a significant role to the nation’s economy but its performance largely depends on employee job satisfaction. This research on Impact of financial reward on job Satisfaction with a focus on commercial banks in Kogi State is carried out to examine the extent to which financial reward influences job satisfaction in Kogi state. The study adopts a descriptive research survey design with a total population of who are 896 employees of the selected commercial and sample of 269 was used using the Godden sample size formular. However, out of the total sample size of 269 reached only 226 completed and returned the questionnaire giving a retrieval rate of 84%. The study elicited data using a 18 items structured questionnaire designed in a five points Likert scale. The hypotheses were tested using simple linear regressions. The research showed that there is significant positive relationship between financial reward and job satisfaction. The study specifically revealed that there is significant positive relationship between employees’ salaries and personal growth (r =.876, p-value <0.05, there is significant positive relationship between employees’ bonus and job security (r =.856, p-value <0.05, there is significant positive relationship between employees’ commission and colleagues support (r =.799, p-value <0.05. Based on the findings, this research therefore recommends that financial rewards should not only be sustained in the commercial banks in Kogi state but be periodically reviewed to ensure employees are adequately satisfied therefore leading to sustainable performance. Keywords: Financial, Reward, Job, Satisfaction, Commercial Banks, Nations, Economy
Effects of Bureaucratic Bottlenecks on Public Service Delivery in Nigeria: A Case Study of Lokoja Local Government, Kogi State, Nigeria
This study examined the effects of bureaucratic bottlenecks on public service delivery in Lokoja, Kogi State, Nigeria. The major challenges highlighted were bureaucratic constraints, including bureaucratic procedures, corruption, bureaucracy and poor harmonisation among various departments. Consequently, an ex-post facto research design that adopted questionnaires collected quantitative data from public servants, citizens and policymakers of Lokoja. Based on the descriptive statistics, inefficiencies or productivity were observed with a PSD average of 58.7%, and many are delayed, especially in the health, education, and infrastructure sectors. For example, Bureaucratic Delays (BD) stood at 34.2% and corruption was at 42.8% on average. Multiple regression analysis also supported the study's hypothesis, where bureaucratic delays and corruption negatively influence PSD, with the coefficients -8.75 and -7.20, respectively. At the same time, service improvements were positively enhanced by GQ and AM with coefficients 9.80 and 8.50, respectively. Some of the findings from the study included adopting digital services, serviced-based capacity development for public servants, enhancement of anti-corruption measures, and policy development that focused on streamlining the bureaucracy. It also pointed out the need to address some governance reforms to reduce bureaucratic constraints, which were underlined in the report. It is hoped that this paper brings useful suggestions to policymakers: the bureaucratic perspective will help identify important issues that should be addressed to achieve the desired outcomes framework of public service delivery in Nigeria.
Organizational Flexibility and Competitive Advantage of Brewery Firms in Anambra State, Nigeria
This study examines organizational flexibility and competitive advantage of Brewing Firms in Anambra state. The objective of the research is to specifically examine the extent to which organizational flexibility enhances firms’ competitive advantage. The study specifically, examines the relationship between Strategic flexibility and product quality, operational flexibility and service quality, structural flexibility and customers’ satisfactions of Nigeria Brewery PLC and SAM Miller Brewery PLC. The population of the study was 1003 which cut across the two Brewing firms in Anambra state. However, considering the large size of the population the study adopted the Godden sample size statistical formula to reach respondents numbering 244 through a structured questionnaire but only 219 respondents completed and returned their questionnaire given 88 % retrieval rate. Pilot study was conducted using a test re-test method and tested using Cronbach alpha to establish the reliability of the instrument. The research elicited data from primary sources while the respondents were reached using structured questionnaire. The data were analyzed using a five point’s Likert scale and hypotheses were tested using linear regression analysis. The research revealed that are significant positive relationship between Strategic flexibility and product quality, operational flexibility and service quality, structural flexibility and customers’ satisfactions. The study therefore recommends that Brewing firms in Anambra state should not only sustain its strategic flexibility strategies but should carryout periodic review in order to give its products a competitive edge. More so, Operational flexibility strategies should be integrated and internalized within the firms so that the firms could be able to strive above their competitors. Finally, the research recommends that firms should strengthen their structural flexibility techniques so as to put the firms on a sound footing towards improved performance and customers’ satisfaction.
Copyright (c) 2025 International Journal of Management, Marketing and Sustainability Review