Vol. 1 No. 3 (2025): International Journal of Management, Marketing and Sustainability Review (IJMMSR)

Articles

• Effect of Entrepreneurial Characteristics on the Performance of Food Manufacturing Firms in Delta State, Nigeria

  Nkiru Peace Nwakoby, Joy Isioma Ogodu (Author)

  1-17

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• Impact of Fleet Tracking Technology on Delivery Time Reliability in Logistics Companies in Cross River State, Nigeria

  Patrick Awok Mbum, Iwuchukwu Goodluck Ndubuisi (Author)

  18-30

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• Social Astuteness and Entrepreneurial Orientation Among Small and Medium Enterprises in Nigeria: A Study of Rice Farmers in Kogi State

  Akoji Idenyi, Abu Amodu Ameh, Halilu Uba, Abubakar Sadiq Yahaya (Author)

  31-41

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• Impact of Generative Artificial Intelligence (AI) in Content Marketing

  Chibueze Nnabuikem Edoga (Author)

  42-62

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• Uncovering the Nexus Between Entrepreneurial Marketing and Performance of Food and Beverages Firms

  Linda Lucy Ilodilibe, Ifeanyi Emmanuel Nuel Okoli (Author)

  63-82

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