Impact of Fleet Tracking Technology on Delivery Time Reliability in Logistics Companies in Cross River State, Nigeria

Authors

  • Patrick Awok Mbum Department of Marketing, Faculty of Administration and Management Sciences, University of Calabar, Cross River State, Calabar, Nigeria Author https://orcid.org/0000-0001-7642-9768
  • Iwuchukwu Goodluck Ndubuisi Department of Marketing, University of Calabar, Faculty of Management Sciences, Cross River State, Nigeria Author

Keywords:

Fleet tracking technology, Delivery reliability, Logistics performance, Route optimization, Driver accountability

Abstract

Timely and reliable delivery is a critical success factor for logistics companies, especially in the growing sectors of retail, e-commerce, and manufacturing. In Nigeria, and particularly in Cross River State, persistent delivery challenges such as poor infrastructure, weak route planning, and limited real-time visibility continue to undermine customer satisfaction and operational efficiency. This study explored the impact of fleet tracking technology on delivery time reliability among logistics companies in Cross River State. A qualitative research design was adopted, and data were collected through semi-structured interviews with six logistics professionals, including fleet managers, operations supervisors, and dispatch officers across Calabar, Ikom, and Ogoja. Thematic analysis revealed five key dimensions: real-time monitoring and route optimization, driver accountability, delivery reliability, barriers to implementation, and strategies for improvement. Findings show that fleet tracking significantly improves delivery coordination, reduces route deviations, and enhances customer communication. However, its effectiveness is constrained by challenges such as poor internet connectivity in rural areas, high costs of acquisition and maintenance, lack of technical expertise, and occasional resistance from drivers. Despite these constraints, firms that integrated fleet tracking into their operations reported noticeable improvements in delivery precision and client satisfaction. Participants proposed practical strategies such as hybrid tracking systems, regular technical maintenance, staff training, performance incentives, and government-supported access to tracking technologies. The study concludes that fleet tracking technology, when effectively implemented and supported by enabling infrastructure and organizational readiness, can serve as a critical tool for improving delivery time reliability in Nigeria's logistics sector. It recommends a multi-stakeholder approach involving private firms, government, and industry regulators to bridge the infrastructural and technological gaps impeding effective logistics operations in the region.

Keywords: Fleet tracking technology, delivery reliability, logistics performance, route optimization, driver accountability.

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Published

2025-07-07

How to Cite

Mbum, P. A., & Ndubuisi, I. G. (2025). Impact of Fleet Tracking Technology on Delivery Time Reliability in Logistics Companies in Cross River State, Nigeria. International Journal of Management, Marketing and Sustainability Review, 1(3), 18-30. https://transglobalpunet.com/index.php/ijmmsr/article/view/42

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